The Client

India’s leading food and Beverages Company and largest multinational investor in India. The group has built an expansive beverage and foods business. To support its operations, our client has established 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned.

Business Challenge

Discounts are a vital marketing and sales activity in any consumer goods industry. With the discounts ranging into multiple millions, enterprises need to optimize their systems to approve them from various levels and collate data from the system for its analytics. Nascent systems and techniques waste the precious time in approval processes and result in a failed marketing/sales campaign. With such a significant investment, our client needed a solution that would allow it to better measure the results of its promotions strategies. The solution needed to be able to consistently identify the most profitable tactics or decisions that would optimize promotion spending in the future.

Our Solution

Trade promotion Management System provides you with a platform which is completely customized to fit the processes in your organization. Developed over a robust and secure platform, it’s an application which houses a process engine suited for high volume process centric operations. It helps the staff at various locations to initiate a discount re-quest and track its status online. Access based control also pro-vides the seniors in the hierarchy chain to modify/reject/approve the request and complete the chain. Equipped with an escalation and notification system, it provides alerts to remove the bottlenecks in the processes. Its reporting services give the management the customized reports on performance of teams in each area.

Key Wins

Ease of use interface, to enable marketing teams to initiate a discount request Workflow enabled: data moves as per defined business processes Each request traceable from initiator to the HQ Alerts and notices to escalate pending issues Complete MIS on requests raised and the total discounts distributed